Cradle to Cradle

Cradle to Cradle ® is based on designing products for smooth integration into biological or technical cycles. The challenge is in planning the product‘s progress through a closed material cycle and in choosing product materials that are suitable for a safe and complete return to the biosphere or for recovery and high-quality reuse. New products should be designed in such a way that the quality of recovered recy- cling fractions increases and recycling improves or, at the very least, remains at the same level. Then a PET bottle can be made from a used PET bottle. The Frosch Recyclate Initiative is a prime example of this process. Develop and use products in cycles The FROSCH brand understands eco-effectiveness to mean: Do the right things! • Safe and complete return of materials to the environment: biological cycle • Quality-retaining recycling: technical cycle Products for Consumer Goods (Cleaning chemicals) for Consumer Goods (Packaging) Biodegradation Biological Nutrients Technical Cycle Production Biological Cycle Recycling Use Use Technical Nutrients Plants