Cradle to Cradle

Winners of the highly respected, international Innovator Award were selected in mid-November 2015 by a jury of internal and external experts affiliated with the Cradle to Cradle Products Innovation Institute, a non-profit organ­ ization with headquarters in San Francisco. The award recognizes companies that manage their production in closed loops according to the Cradle to Cradle ® principle in order to achieve maximum sustainability. Companies so honored are considered pioneers in their industries. “The international recogni- tion that comes with the Cradle to Cradle Products Innovator Award validates once again the demands we make of ourselves and our self-imposed quality stan- dards,“ said Werner & Mertz CEO Reinhard Schneider. “We will continue following the Cradle to Cradle TM pro- duct design path with full engagement and practice genuine eco-effectiveness with our brands and products. Nowadays it is technically possible to develop highly effective products – in our case that means strong cleaning products – that also meet the highest environmental standards along the entire value chain. We attribute our success to decades of experience as a sustainability pioneer.“ New York: FROSCH receives the international Cradle to Cradle Products Innovator Award