Sustainability Report 2016 / 2017

In Direct Contact with Consumers Good contact to the users of our products has always been very important to Werner & Mertz. For that reason we have had our own consumer advisory group for more than 30 years. Users ask for tips on how to use our products and in return we get valuable feedback about the products’ everyday use. Frosch and Social Media In keeping with social media trends, Frosch main- tains contacts on its very own Facebook page. Like a blog, the page reports news from the circle of Frosch friends and fans, but puts more emphasis on dialog with followers. Inquiries of all kinds and new product ideas from users enliven the two-way conversation between consumers and the Frosch manufacturer. Join-in activities, suggestions for the weekend and a frog-green photo gallery show the range of subjects related to our ecological cleaning and care products. Best of all is the lively exchange of ideas with users of our products. Still another welcome effect is the generally positive consumer feedback that our em- ployees enjoy. The Frosch blog offers a variety of subjects, includ­ ing household and DIY tips, vegetarian and vegan recipes, experience and advice from mothers along with insights from the company, new product intro- ductions and join-in activities. What’s new is contri- butions to the network from external bloggers who are big fans of Frosch. Lots of different subjects and information sharing are guaranteed. Link: http://www.froschblog.de/ 105 Dialogue Link: http://www.facebook.com/markefrosch