Sustainability Report 2016 / 2017

Initiative Frosch Focus on Sustainability According to the motto “If you want to change something, do something!”, the company launched the “Frosch In- itiative” in 2012. It aims to encourage all industries to come up with sustain­ able solutions for product development, environmental protection and resource conservation. The name comes from the successful Frosch brand, an eco pioneer from the start. We are using our sustain- ability know-how and our many years of experience to make innovative ecological approaches economically attractive to businesses beyond our own industry. The Frosch Initiative is intended to raise public awareness of corporate goals and to convince players in trade and industry that investment in sustainability is economically worthwhile. We also want to show politicians new prospects in recycling. The heart of the Frosch Initiative is the Recyclate Initiative. Within its scope we invite other com- panies to join us in exploring new ways in the recycling of reusable materials. Our objective is to develop new sustainable closed material cycles and create the economic and political conditions necessary to that end. Another long-term goal is to have the recycling law amended in the interest of environmental protec- tion and thereby generate financial and ecological incentives to exploit the potential of the reusable materials from the Yellow Bag collection system. 18