European Surfactants Initiative

European Surfactants Used in Formulas Plant-based surfactants from tropical cultivation (palm kernel oil) Water from our own well demineralized in environmentally-friendly reverse osmosis facilities Natural active ingredients, food coloring, fragrances that comply with cosmetic guidelines Petroleum-based surfactants Water Fragances Colors Conventional Cleaners Plant-based surfactants trop. cultivation Water from our own well * Eco Cleaners and Detergents 1  st Generation Plant-based surfactants domestic cultivation Plant- based surfactants trop. cultivation Water from our own well * Eco Cleaners and Detergents 2  nd Generation Petroleum-based Water Colors, fragances Plant-based surfactants from tropical cultivation (palm kernel oil) from domestic cultivation (e.g. rapeseed of Germany) F l a x i n b l o o m The project “Surfactants Made From European Plants” gives impetus to com- panies beyond our own industry. Instead of using wash-active substances derived from palm kernel oil – as the alternative to petroleum-based surfactants – manuf- acturers should increase the use of plant-based surfactants from European sources. This initiative is an important step toward the protection of tropical regions and the preservation of valuable resources.